What to post
- Answers to common questions you hear in clinic every day.
- Short exercise videos with clear instructions and who they are for.
- Myth-busting, carefully: "Do I need complete bed rest for back pain?"
- What happens at a physio visit, so people feel less nervous to book.
Keep it general. Individual problems need individual assessment.
Choose your language
Many Indian patients prefer Hindi or their regional language. A physio explaining knee exercises in simple Gujarati, Marathi or Tamil can reach people that English videos never will. Choose the language your patients speak.
Choose one or two platforms
- YouTube for exercise videos and longer explanations. People search it like Google.
- Instagram reels for short tips and showing your clinic.
- Blog posts that Google shows for years.
Pick the one you will actually keep doing.
A realistic rhythm
One good video a week is better than seven rushed ones followed by months of silence. Record several videos in one sitting.
Stay ethical
Follow your council's code of ethics. Do not promise guaranteed cures, do not use misleading before-and-after claims, and take written consent before showing any patient.
Turn viewers into patients
Every post should make the next step easy: a booking link or your clinic WhatsApp number. See online booking and building a contact list.
Know who you are talking to
Content works best for a clear group: runners, new mothers, office workers, senior citizens. See finding your niche.
Frequently asked questions
Does YouTube bring patients to a physio clinic?
It can, slowly. Helpful, regular videos build trust, and people often book months after first watching.
Should I make videos in Hindi or English?
Use the language your patients speak. Regional language videos often face less competition.
How often should I post?
As often as you can keep good quality. Once a week is a good start.