Choose one problem you know well
Programs that sell solve one clear problem for one group: "knee pain in women over 45", "back pain for IT professionals", "returning to cricket after a shoulder injury". If you are known for something, start there. See finding your niche.
Design for people you have not assessed
- Screen at the start: who must see a doctor or physio first, and red flags that mean stop.
- Clear progressions with simple rules for when to move up.
- Explain normal soreness and what is not normal.
- Say clearly that the program is general guidance, not a personal assessment.
Record it simply
Clear videos in good light with simple spoken instructions are better than expensive shooting. A phone on a tripod and a quiet room are enough. Record in the language your audience speaks: English, Hindi or regional.
Choose how people buy it
A course platform, a membership page or a simple paid download with UPI payment. Pick the easiest option that handles payment and access.
Find buyers before you finish
Tell your patients and followers what you are making and ask who wants it. A waiting list before launch tells you if it will sell. See building a contact list and YouTube, Instagram and blogs.
Price it honestly
Less than a clinic session, but enough to show its value. A clear refund policy builds trust.
Keep your standards
Follow your council's ethics. Do not promise guaranteed results or cures.
Frequently asked questions
Can physiotherapists sell online exercise programs?
Yes, as general guidance with screening and clear limits.
How long does it take to build a program?
Often a few months of evenings. Start small.
What should it include?
Screening, clear progressions, short videos, advice on symptoms and when to see a physio in person.